Obey Clothing is donating the proceeds from the sales of this t-shirt to several 501c3 designated non-profit organizations, helping in the aid of the families of shooting victims as well as defending the rights of those that can’t defend themselves. For those of you familiar with the brand, you know about our OBEY AWARENESS program founded in 2007, designed to do just this sort of thing. The shirt will be available in both men’s and women’s sizes, and are now available for presale here. Shipping starts APPROXIMATELY on Aug 23.
I hope that my art and clothing brand can make a difference in a relatable way for topics that have been taboo to cover in the past. As I’ve said before, OUR America is one of equal humanity and does not demean or discriminate. We need you to help us take back this narrative. We don’t have any one easy solution, but we do know this: We must be greater than fear, we must defend dignity, and we must protect each other.