I’m excited to announce the launch of New Deal x Shepard Fairey! This collaboration marks the one year anniversary of the #NewDeal1990 art exhibition in 2019 at Subliminal Projects that celebrated the 30th anniversary of New Deal Skateboards. This limited edition capsule collection will drop on Monday, September 28th at 3:43PM PDT on newdealskateboards.com. The collection features a skateboard deck, limited edition print, and t-shirts inspired by my original “Warning-Addictive!” art that I created for the exhibition last year. The prints and skate decks will also be available on my site at obeygiant.com!
I’ve been a big fan of Andy Howell’s art and skateboarding since the late ’80s, and I watched eagerly as he and his partners launched New Deal Skateboards in 1990. New Deal was groundbreaking not only because skaters creatively led it, but because Andy Howell’s art and design almost instantly shifted the aesthetics and style of skateboarding from skulls and dragons to graffiti and hip-hop. New Deal was the first company primarily focused on street skating and street culture, and their smart, funny, ads celebrated their role as the “power to the people,” “ear to the street” vanguard of skater-owned-and-run companies. Straight out of the gate New Deal set the tone for the ’90s.
Warning Addictive Art Print. 18 x 24 inches. Screen print on thick white Speckletone paper. Signed by Shepard Fairey. Numbered edition of 250. $50. Available on Monday, September 28th @ 3:43 PM PDT at https://store.obeygiant.com/collections/prints. Max order: 1 per customer/household. International customers are responsible for import fees due upon delivery. Shipping may be delayed due to COVID19. ALL SALES FINAL.
Skate Deck Details:
Warning Addictive Skate Deck. Numbered edition of 400. Signed by Shepard Fairey. $85. Available on Monday, September 28th @ 3:43 PM PDT at https://store.obeygiant.com. Max order: 1 per customer/household. International customers are responsible for import fees due upon delivery. Shipping may be delayed due to COVID19. ALL SALES FINAL.