OBEY Awareness began in 2007 as a way to educate and fundraise for causes and organizations that OBEY supports. It is a unique program in that it constantly evolves to support important emerging issues and organizations. Each season the OBEY Clothing line features dedicated product to raise funds for these causes. All profits generated from the sale of OBEY Awareness product are donated to the cause at hand. We encourage you to learn more and make a difference.