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Karmaloop TV, the hugely popular and influential multi-platform programming network designed to help operators “reclaim” viewership among the 18-to-34 year old demographic, today launched www.ReclaimYourTV.com. The site will serve as the centerpiece for a social media blitz that will stretch well into 2012, raising awareness about the power of the “Verge Culture” demo to cable operators and creating excitement among young people for a new network dedicated to their passions.
Karmaloop.com and the ReclaimYourTV.com campaign is fueled by an 85,000-member strong force of online ambassadors: the Karmaloop Rep Program. These “brand evangelists” use Facebook, Twitter and low-cost local and online guerilla marketing avenues to generate approximately 20 percent of the company’s total retail revenues. This experienced and energized force will power www.ReclaimYourTV.com and Karmaloop TV’s planned promotional rollout across the United States this fall, which will include street teams and nightclub promotions, partnerships and activations at popular art, music and fashion happenings – including Rock the Bells and Art Basel – and targeted “Reclaim Your TV” grassroots activities in targeted markets.
Everyone who uploads a video receives an individual link, which they can also share with their own Facebook and Twitter networks (and encourage them to both experience the site and vote for their favorites). The most popular submissions will receive weekly prizes of Karmaloop.com products totaling $3,500 ($2,500 for the most popular video; $1,000 for the top tweet). Weekly winners also receive a Karmaloop TV-branded prize package, including a “Reclaim Your TV” tote bag and t-shirt with a logo created by internationally-renowned street artist and long-time Karmaloop supporter Shepard Fairey, the artist who created the famous “Obama Hope” poster.
