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I’ve been rocking adidas for work and play since the 80s. I even have an old pair of adidas covered in paint in my section of BEYOND THE STREETS. BEYOND THE STREETS is arguably the most ambitious survey of street art and graffiti ever put together. It’s cool to genuinely work with partners who I support and support me. Thank you adidas Skateboarding, Cullen and his team, BTS, Roger Gastman, Amanda, Andrew, Eva, and the rest of the team, and everyone who made this project come together. We launched it last night with a really fun party that included a performance by the Silver Lake Conservatory of Music Choir, the band Live Wire and had a really excellent vegan dinner by chef Aaron Elliot. Thank you all and thank you for caring! Read more about it below.
– Shepard
adidas Skateboarding Celebrates the Creative Legacy of Shepard Fairey With Limited Footwear Release in Partnership With BEYOND THE STREETS
(Portland, OR) — adidas Skateboarding, in partnership with BEYOND THE STREETS (BTS), celebrate the life and work of renowned street artist Shepard Fairey with an ultra-limited signature Samba ADV. This indisputable collaboration between artist, brand, and exhibition is in recognition of Fairey’s enduring contributions in skateboarding and street art worldwide.
“I’ve been rocking adidas for work and play since the 80s,” says Fairey. “I even have an old pair of adidas covered in paint in my section of the exhibition. BEYOND THE STREETS is arguably the most ambitious survey of street art and graffiti ever put together. It’s cool to genuinely work with partners who I support and support me.”
Drawing on Fairey’s long-serving connection in skateboarding and personal attachment to the three-stripes brand, adidas designers and Fairey collaborated on the aesthetic of the Samba ADV — a heritage model Fairy has championed for decades, newly enhanced for skateboarding.
The collectible Shepard Fairey Samba ADV boasts a clean all-white upper with classic icon motifs on the heel counter, an all-over print “Star Gear” sockliner, and Shepard Fairey’s name emblazoned in gold foil alongside the brand’s iconic three-stripes. A randomized assortment of Fairey’s icon motifs from the Star Logo, Icon Face, Star Gear, OBEY Logo, Peace Dove, X-acto Blade to Broken Bottle create unique left and right pairings that are discoverable only after purchase.
The Shepard Fairey Samba ADV comes packaged with a custom skateboard deck and Montana spray paint can and other collectible items. The collectible bundle will be sold exclusively at the BTS Gift Shop for $300 USD on scheduled release dates beginning June 9, 2018 and through the duration of the show.
A portion of the proceeds will benefit Homeboy Industries, a non-profit community-based organization that serves high-risk, formerly gang-involved men and women with a continuum of free services and programs.
Visit BEYONDTHESTREETS.com for more information.
Download all imagery assets HERE.
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About adidas Skateboarding
Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.
About BEYOND THE STREETS
Curated by author and historian Roger Gastman, graffiti’s foremost authority, BEYOND THE STREETS (BTS) celebrates the soaring heights to which the world’s most recognizable modern art movement has risen. Original featured works come from SHEPARD FAIREY, JASON REVOK, RETNA, LADY PINK, DASH SNOW, GUERRILLA GIRLS, BARRY McGEE, CHAZ, LEE QUIÑONES, FAILE, SWOON, TAKI 183 plus DENNIS HOPPER, TAKASHI MURAKAMI, AND MANY MORE.
The one-of-a-kind, touring BTS exhibition debuted in Los Angeles on May 6, 2018 and will run through July 6, 2018. BTS will then head to New York City with more global locations to be announced.
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Inquiries please contact:
Candice Han
[email protected]
Alice Chung
[email protected]
